People who still collect CDs in Japan

People who still collect CDs in Japan
Pexels / Pixabay

You probably have one of these apps on your phone: Spotify, Apple music, or Amazon music. Today Music is often consumed digitally, and  Japan is no exception as the second largest music industry in the world. Nonetheless, it is still common for people to buy or rent physical CDs in the country.

MIH83 / Pixabay

Although in most countries the sales of CDs has steadily declined  since the advent of digital streaming, it was reported by Forbes in 2014 that over 80% of the total music sale in Japan were CDs. However, in the past four years , digital streaming has become more popular  in Japan , as music streaming services like Spotify, Apple music, and even LINE music, developed by the same company who made the commonly used chat tool in Japan, “LINE”.  were launched. Despite this, it is right to say that the Japanese music industry is still reliant on CDs.

So why in Japan are CDs still a thing in 2018?  One reason may be because of the protectionist stance of the Japanese music industry towards digital streaming, and effective marketing strategies to sell CDs,  from giving out free goods and tickets to signing events. Some even say that people buy CDs because the act of collecting something is enjoyable in itself. Regardless of the reasons it seems that the  abundance of CDs  is what is holding back thousands of artists from becoming recognized.

As digital streaming services like Spotify and music platforms such as SoundCloud and even YouTube became popular as media for consuming music,  indie and  amateur artists that aren’t signed with record labels were able to gain access to many audiences through them.  There are even terms like ‘SoundCloud rappers’ referring to rappers that put  their singles and albums on SoundCloud. There is also a music genre called ‘bedroom pop’ typically referring to lo-fi pop music recorded at home, or literally in the artist’s bedroom. Some of them have even worked hard enough to gain millions of followers and get a contract with a record label.

Of course, most people in Japan have Internet access  too, and the indie/amateur artists can use  web platforms to grab the spotlight. Although some artists have been successful with this,  its seems that they often struggle to win over the CD dependent audience.

However, t;he CD culture in Japan is not the major issue. CDs offer something that digital files of recorded music cannot, like the small booklet, the plastic case and more importantly the feeling of possessing a physical CD of your favourite artist.  Those are things that can’t be obtained through music streaming. Nevertheless, maybe it is time for people to move on and let the unheard artists to become heardso that they may too  be exposed to millions of artists around the world.

AliceKeyStudio / Pixabay

References

McIntyre, H. (2014). 85 Percent of Music Sales in Japan are CDs. Retrieved August 19, 2018, from https://www.forbes.com/sites/hughmcintyre/2014/09/21/85-percent-of-music-sales-in-japan-are-cds/#74cec5d6acc5

written by Sion Lee

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Glover Transship
Glover Transship
We are a Global Music Tech company. Established in 2017. It means a just startup. We will promote, advertise and make you enjoy with music and science from Tokyo!

Author: Glover Transship

We are a Global Music Tech company. Established in 2017. It means a just startup. We will promote, advertise and make you enjoy with music and science from Tokyo!

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